Selena Gomez is fast becoming a fashion icon. But in her latest campaign her hair is the star. Selena’s thick lustrous locks are featured in a new campaign for Pantene hair products. The emphasis is on healthy, “strong” hair, and Selena’s got it.

Sometimes it just helps to have good genes.

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Selena’s look reflect her Hispanic heritage and her thick flowing mane is a major feature. She’s definitely having a good hair day.

The singer and actress first revealed the campaign in an Instagram photo last month. Since then, the brand has followed up with a behind-the-scenes video. Most recently, it released new photos.

They will be featured in Pantene‘s Latin America campaign.

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“I can’t wait to see what we’re going to do, and we’re going to have an awesome, awesome year,” she said in the video, which features her first photo shoot.

Selena’s biggest fashion coup came in May. She was photographed in the arms of Louis Vuitton Fashion Director Nicolas Ghesquière in the new issue of Vogue Brazil.

She replaced Kristen Stewart as his muse last year after a chance meeting at Paris Fashion Week.

Check out her photos and the video below. Let us know your thoughts and be sure to follow IM on Twitter for the latest Selena Gomez news you can trust.