Shannon Coulter called on women to boycott the brand earlier this month, by launching the hashtags #GrabYourWallets and #GrabYourWallet on social media.
Coulter, a San Francisco-based brand strategist, estimates more than 50,000 people on social media have jumped on the bandwagon, according to London’s Guardian newspaper.
Women have been up in arms with Trump ever since a 2005 conversation with then-Access Hollywood co-host Billy Bush leaked online.
Trump can be heard bragging in the crudest way about how he used his “celebrity” to take advantage of women. “When you’re a star, they let you do it,” according to a video obtained by The Washington Post.
“Grab them by the pussy. You can do anything,” he crowed.
Trump also bragged about trying to seduce a married woman… without luck. “I did try and f-ck her. She was married,” Trump said.
At the time, Trump was newly married to his third and current wife Melania, who was pregnant at the time
Ivanka is doing her best to contain the damage.
“My father’s comments were clearly inappropriate and offensive and I’m glad that he acknowledged this fact with an immediate apology to my family and the American people,” she said in a statement.
In another not so subtle move to distance herself from her father’s campaign, Ivanka refused last month to describe herself as a campaign surrogate.
“I’ve always tried to maintain complete separation between [my brand] and the campaign,” Ivanka said at a conference last week.
Yet, she still is campaigning for him and attempting to reach out to women on his behalf.
So far most retailers, including Nordstrom, Bloomingdale’s and Macy’s, are holding fast against demands to remove her clothes and accessories.
But the storm is continuing to grow. Trump has stirred the tempest by repeatedly bringing up the issue.
He now claims every woman is lying who has accused him of alleged groping and sexual assault.
In what was supposed to be a major policy address in Gettysburg, Pa., Trump went off-script and vowed to sue his accusers, whether he’s elected president or not.
That’s exactly the kind of intimidation that many alleged victims said they feared when they chose to remain silent.
Another point of contention is the fact that Ivanka’s clothing line, like her father’s, is completely manufactured in China by low-wage workers.
That’s contrary to Trump’s campaign pledge to bring manufacturing back to the United States.
Coulter said Ivanka is being used to whitewash the candidate and make him more “palatable,” to women.
“The disconnect was too big. And they were ready to speak up about it and flex their consumer power about it,” Coulter said.
Lindsey Ledford, who is also boycotting the brand, said the hypocrisy just got to be too much.
“I don’t blame her for being supportive to her family,’ she told the Guardian.
“But the way she has positioned herself with her web site, the one-stop shop for women who work and female empowerment, then acting as a surrogate for the most hateful, racist, sexist campaign – you can’t pick and choose like that,” she added.
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