French model Camille Rowe is sun-splashed and sensual in a new campaign for Reformation lingerie, shot on a beach. (Photo: Reformation)

Harry Styles girlfriend Camille Rowe finds a new use for lingerie. Wear it to the beach! Odd, yes, but she looks scintillating, nonetheless, in a new campaign for Reformation lingerie that was actually photographed at the beach.

Styles, the former One Direction boybander, is reportedly head-over-heels for Camille. The 27-year-old French-American actress is best known as Robert Pattinson’s muse in a Dior perfume campaign a few years ago.

In fact, Harry is so enthralled by the model-actress, he’s reportedly taken her to meet his parents and sister Gemma.

Rowe was born in Paris and discovered while sitting in a Paris cafe in 2010. She has dabbled in acting as well as modeling. She appeared in the French film “Notre jour viendra” in 2010.

She’s been not on the modeling circuit, especially for print campaigns.

Rowe, who resides in LA where she can keep a finger in Hollywood, combined lingerie pieces with everyday wear– get it? Lingerie doesn’t have to be confined to the bedroom.

She wears silk tops and lace-trimmed slip dresses, paired with sneakers and boots to take a walk on the wild side.

Check out her photos, let us know your thoughts and be sure to follow IM on Twitter for the latest fashion news.

Camille Rowe Takes Sensual Stroll on the Beach (Click Photos to Enlarge!)
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