Nada Marjanovich, LI Pulse

Nada Marjanovich, who was the voice of Long Island, has closed her magazine after 13 years. (Photo: IM Collage)

Nada Marjanovich, who carved out a niche in the shadow of New York City for an arts and lifestyle magazine called Long Island Pulse, is folding the publication after 13 years and 136 issues, she said in an editor’s note with the latest issue.

Marjanovich, who was editor of TheImproper, before launching the magazine in 2005, provided a sense of cohesiveness and identity to a bedroom suburb that has always been overshadowed by the bright lights of the big city.

“i am humbled not just by what we’ve been able to accomplish, but by those who have dedicated their talent, passion, sweat and intelligence to this project. we were blessed by advertisers of all stripes who committed to building their brands with us,” she wrote in a final editor’s note in the July issue.

Marjanovich called the magazine a “love letter” to Long Island.

“The 13 years of publishing pulse have been a very big party. a dynamic, vibrant club where art, fashion and lifestyles converged. pulse has been anything and everything it wanted to be, whenever it wanted, thanks to many who have come along to get it there. and now, it’s time for good friends to part lest we stay at the party too long.

The magazine focused on fashion, food, local entertainment, sports and the arts, but some observers say the magazine skewed to a high demographic, with numerous articles on luxury real estate and autos that may have been more reflective of The Hamptons rather than Long Island.

The magazine claimed a circulation of 100,000 monthly, but most of that was free distribution.

“Many have tried their hands at the long island magazine game. yet pulse is the only one to have made it this far. not just as an islandwide title, but as one of the largest regional magazines in the country and one of the last standing privately owned independent titles,” she wrote in her note, eschewing capital letters as was her style.

Marjanovich says she’s been involved in Haiti relief work since its devastating earthquake in 2010, working as executive director of Haiti air ambulance, the nation’s first and only helicopter emergency medical service.

“i learned here, a connection to aviation that runs in my blood and the sense of community long islanders are so proud of. among the many things i’m grateful for, it’s being able to take these things with me,” she writes.

Pulse is hosting its last party, the North Fork Summer Social on July 15 from 2-6 p.m. at The Vineyards at Aquebogue. Tickets are for sale on its Web site.