Kim Kardashian’s hot New York City fashion store Dash, might be better called “Desperate” after receiving a thrashing from a fashion critic in the city’s leading newspaper, who described it as a “fashion desert.”
Kim and her sisters Khloe and Kourtney Kardashian are recognized as style icons and have had a Midas touch for promotion. They now have three clothing boutiques in top cities.
But their tastes are under question as fashion partner BeBe acknowledged that they are reassessing their relationship with the Kardashians.
Their fashion sensibilities took a major shot from New York Times fashion columnist Jon Caramanica, who blasted the boutique in trendy SoHo as a “fashion desert.”
“Just oodles of drapey cowl necks and embellished cap sleeves and synthetic fibres,” he wrote in his fashion column. “Clothes are essentially split into two categories of fit: vacuum-sealed and hot-air balloon.”
Wince! But wait, there’s more.
“You could wear this look, in the same way you could hire an enthusiastic five-year-old as your stylist,” Carmanica howled.
The Kardashians opened the boutique to much fanfare last month and the party was taped for their new reality show “Kourtney and Kim Take New York.”
Kourtney and Khloe were out in Beverly Hills last night (Dec. 9) to launch their latest line for fashion retailer Bebe.
But the relationship seems strained.
“The sisters do still have relevance,” Bebe president Emilia Fabricant said fashion magazine WWD.
“But at Bebe we need to move with fashion and we want to be first in the fashion world with everybody else and not fall behind. We are definitely assessing the situation.”
The Kardashians have been reeling ever since their ill-fated attempt to launch a debit card, called the Kardashian Kard, blew up.
Top consumers groups and the Connecticut Attorney General’s office criticized the card for its exploitive fees and the fact that it was being marketed to teen fans of the sisters.
The Kardashians have since dropped the card from the long line of products they endorse, from self-tanners to diet pills.