Teen sensation Justin Bieber is showing Hollywood a thing or two about making movies. His biopic, “Never Say Never” has bolted out of the gate during its Valentine’s weekend debut with a $12.35 million box office gross Friday, brushing aside traditional holiday rom-coms like Adam Sandler’s “Just Go With It.”
The Bieber film, in wide release on 3,105 screens across the country, is on par to exceed the last two films in its genre, “Jonas Brothers: The 3D Concert Experience” in 2009 and “Hannah Montana/Miley Cyrus: Best of Both World’s Concert Tour” in 2008, according to MTV.
Bieber, who is fast learning the ropes of celebrity self-promotion, urged guys to get over it and see the film.
“If I could say anything [to guys who think the movie is only for girls], I would say, like, just give it a chance,” he told MTV News. “It’s just a good movie. It has a good story line.”
“Even if you don’t like my music or anything, just go. And take your girl,” he said.
Sandler’s “Just Go With It,” which has an all-star line up that includes Jennifer Aniston, Nicole Kidman and Sports Illustrated swimsuit model Brooklyn Decker in her first film, grossed $9.7 million from even wider distribution, 3,548 screens, the Bieber’s film.
“Gnomeo and Juliet,” voiced by James McAvoy and Emily Blunt, and Channing Tatum’s “The Eagle,” both debuts, came in third and fourth , respectively, with $6.1 million and $2.75 million in Friday box office receipts.
Helmed by Director Jon M. Chu, “Never Say Never” recounts Bieber’s stunning rise from YouTube sensation to international pop star.
Check out the trailer below: