Emma Watson goes continental in a new video for Lancôme Trésor Midnight Rose perfume. She sets off for a midnight assignation with French actor Cyril Descours.

Watson, who is trying to establish herself as a leading lady following her decade-long run in the Harry Potter films, is also fast becoming a style and fashion icon.

She represented Burberry, in her first big campaign and has been featured in top fashion magazines.

The 21-year-old actress follows Hollywood stars Kate Winslet and Penelope Cruz who also repped for the French company.

Watson appears sleek and contemporary in the video, which features a romantic encounter after she forgets her trilby hat in a Parisian book store.

Descours, ever the gentleman seeks her out to return the hat. The two wander Paris until they encounter each other on the banks of the Seine.

Watson heralded the fragrance’s launch earlier this year, calling it “addictive,” “warm,” “playful” and “sweet.”

The ad was shot in Paris in March. “Had such an amazing time in Paris with Lancome!” she Tweeted at the time.

Check out the video below.