Venezuelan designer Carolina Herrera’s gown was one of the most closely guarded secrets of the movie. Most of the cast in the audience of the fiction wedding hadn’t even scene it before the scene was shot, according to Rob.
The whole wedding industry has been upended by the movie, far more so than this year’s other big celebrity nuptials, the marriage of Prince William and Kate Middleton and Kim Kardashian and Kris Humphries.
Check out Bella’s dress; click to enlarge.
The quick turnaround to get Bella’s dress to market was no accident.
Summit Entertainment hired bridal retailer Alfred Angelo months in advance of the movie’s debut to start working on replica dresses, according to The Wall Street Journal.
The effort was so secret that Alfred Angelo stores had no warning prior to the arrival of the Bella dress in stores.
For the movie, Kristen said she wanted the dress to have a traditional old-world elegance since Edward was a bit old-fashioned more than 100 years old.
The long-sleeved silk dress has lace detailing on the sleeves and a cut-out illusion back with buttons running the length.
The “Edwardian inspired” with demure V-neckline reportedly would cost as much as $35,000 if it were designed exclusively for a real life wedding.
Topping off the ensemble were specially-designed Manolo Blahnik jewel-encrusted shoes.
The dress and the shoes will be part of Herrera’s 2012 collection and well sell for about $800, according to the newspaper.
“It really is for a Twilight fan because it does represent what the film is about… [but] I think the silhouette transcends may different viewpoints,” Designer Michael Shettel told the Journal.
The Bella gown will be competing with other celebrity gowns, most notably Kate Middleton’s by Alexander McQueen, and Kim Kardashian’s Vera Wang dress.