Lenny Kravitz, Jennifer Lawrence First Look Hunger Games (watch) 1Cinna, played by singer Lenny Kravitz is on a mission to help Katniss Everdeen get a leg up in the Hunger Games. He turns up opposite Jennifer Lawrence in a new movie clip that offers some revealing insights into the deadly contest.

The Lionsgate movie also stars Woody Harrelson, Elizabeth Banks, Liam Hemsworth and Elizabeth Banks.

As one of the 12 Tributes who will fight to the death, Katniss gets royal treatment. The games are as commercial as the Super Bowl, Cinna reveals. He wants to make Katinss look her best before the slaughter.

That way there’s a chance she can pick up some sponsors. But there’s a small problem. “I’m not very good at making friends,” says the District 12 contender.

It Panem, a country that has risen out of the ruins of what was once known as North America, the games are as much about spectacle as they are about repression and retribution. The clip provides some detail about the preparations that go into the pageantry.

Kravitz seems to hold his own, even though his acting resume is pretty thin. His last part was in a supporting role in “Precious,” a 2009 drama directed by Lee Daniels. Before that he played bit parts or himself in half a dozen or so films.

The movie opens March 23. Check out the clip below.