Kim Kardashian and Kayne West are marketing gold. MTV is using the couple to promote its upcoming Video Music Awards, and now the couple is talking about launching a shoe line together. Time to cash in.

Kim and Kayne are a low rent version of Beyonce and Jay-Z to be sure, but their relationship is like a car wreck… you can’t look away. Better yet, they’re for hire.

The clip, titled “VMAs Hottest Couple: Kevin, Kanye & Kim,” features the hip-hop prince and reality television princess in a promo with MTV VMA’s host Kevin Hart. The 32-year-old actor is having a breakout year, thanks to his role in rom-com “Think like a Man.”

He’s also appeared in “The 40-Year Old Virgin,” and will co-stgar in “Scary Movie 5” with Lindsay Lohan and Charlie Sheen next year. He’s also appeared on the TV show “Modern Family.”

In the promo, he does a bit on combining Kim and Kanye’s name much like Brad Pitt and Angelina Jolie are known as Brangelina. It sort of marks their arrival as a celebrity couple. But he just can’t quite get it right.

Kim and Kayne play too cool for school. Kim is sprawled on a hotel room bed with Kanye next to her. (Sex tape to come). Their appearance together sort of marks a coming put party of sorts for their joint-brand. They aren’t wasting any time capitalizing.

Kim and Kayne are reportedly working on a joint shoe line. Fashion mogul Francois-Henri Pinault may back the effort, according to gossip site radaronline. Check out the promo below. For more photos, check out INFDaily.