Ad Age

Beatles Music Being Used to Sell Pots, Pans, Toiletries at Christmas 2

Beatles Music Being Used to Sell Pots, Pans, Toiletries at Christmas

The Beatles were so protective of their music it took years to even get songs on Apple’s iTunes. But this Christmas one of their hits will enter the maelstrom of commercials encouraging consumers to shop at Kohl’s department store. What would John say? Paul McCartney, John Lennon, George Harrison and Ringo Starr, collectively The Beatles, were one of the biggest bands of the 1960s....
Artists Cash in (Sell Out?) at American Music Awards in Auto Ads (video) 4

Artists Cash in (Sell Out?) at American Music Awards in Auto Ads (video)

Eminem, Fergie and Gwen Stefani may have been out of the running at the American Music Awards, but they cashed in where it counts, in the flood of commercials that appeared during the show for such brands as Chrysler, Jeep and Fiat. Of course, there was a time when music artists wouldn’t be caught dead selling out to “the man,” much less allowing their music to be used to sell Chevys. But times have changed. Artists for years now have been pushing themselves as brands. They are cashing in on commercial endorsements wherever they can find them to bolster revenues from declining record sales....