NPD Group

Beyoncé vs. Rihanna Battle of Brands: One's a Porsche, Other a Jeep--Study 2

Beyoncé vs. Rihanna Battle of Brands: One’s a Porsche, Other a Jeep–Study

Beyoncé is more than the Queen of R&B she’s the Doyenne of Brands. Rihanna is a mere pretender, according to a new marketing study. It says Queen Bay’s brand is more like a Porsche while Rihanna would do better selling Jeeps. But Rihanna holds one title. The Barbadian singer is more marketable, according to NPD Group, a Virginia-based research, marketing and trends analysis firm....