Coca-Cola Co.

Black Eyed Peas’ will.i.am Hosts Ekocycle Branding Party (photos!)

Black Eyed Peas singer will.i.am and The Coca-Cola Co. showcased the Ekocycle Partner launch at Sir Stage 37. The focus was on recycling materials such as plastic bottles into everyday products. Famed artist Buff Monster also displayed his artwork at the event. Ekocycle announced that Case-Mate, Levi’s, MCM and RVCA have become brand partners, joining anchor brands New Era and Beats by Dr. Dre....