Scarlett Johansson appears in a new video for Dolce & Gabbana with actor Mathew McConaughey.

Scarlett Johansson appears in a new video for Dolce & Gabbana with actor Mathew McConaughey.

Famed Director Martin Scorsese directs Scarlett Johansson and Matthew McConaughey in a new advertising campaign for fashion brand Dolce & Gabbana. It’s a coy romance that doubles as a tribute to Scorsese’s hometown, New York, NY.

The short film is becoming a new advertising medium for high-end brands to tap into social media.

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Dior shot a similar campaign for Dior Homme perfume, featuring “Twilight” heartthrob Robert Pattinson and French model Camille Rowe.

Johansson and McConaughey are also repping for a fragrance line, Dolce & Gabbana’s “One” and “One for Men.” This is their first foray into video; previous campaign have been in print.

Although the age difference is a little awkward; she’s 28 and McConaughey is 44, the still make a dashing couple. Their characters are sophisticated, and obviously wealthy urbanites who enjoy the best in life. They are ex-lovers who meet again and realize their chemistry is just as volatile as ever.

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McConaughey plays a screen star, who is dogged by paparazzi.

In a tip to the city, Johansson swoons: “I miss it even when I’m here, the city is always changing,” she says.

“I love those streets, they’re part of me because that’s where I grew up,” said Scorsese about shooting in his hometown.

The video, entitled “Street of Dreams,” has been shot in a 60-second clip and a longer “director’s cut,” which runs for just over two minutes.

Check out the video below and be sure to follow TheImproper on Twitter for the latest fashion trends.