Cameron Diaz shows off her book at a recent signing, in which she extols the sexiness of pubic hair. Now a retailer is embracing the trend.

Cameron Diaz shows off her book at a recent signing, in which she extols the sexiness of pubic hair. Now a retailer is embracing the trend.

Cameron Diaz started the conversation about the sexiness of pubic hair in her new book, and now edgy retailer American Apparel has embraced the trend. Store-front mannequins and models in its new catalog are all natural down under.

The mannequins went on display this morning (Jan. 17) at the brand’s flagship store in New York City.

Full, thick bushes can be seen through sheer underwear. In the store’s online catalog, real models pose the same way to show off lingerie.

While the displays could be deemed sexually exploitative, the retailer says they are a boost for feminism, because they promote a natural look in feminine beauty. And, there’s also a Valentine’s Day tie-in.

American Apparel Embraces Pubic Hair
(Click Photos to Enlarge, NSFW)

The display brings “rawness and newness to a holiday thought of as a romantic Hallmark holiday by exploiting the lust of Valentine’s Day,”
Display Manager Dee Myles told The Observer newspaper.

Like Diaz’s new book, Myles also said the retailer wants to “spark up curiosity and conversation” about what’s “beautiful and sexy.”

Oddly, pubic hair was an accepted everyday fact-of-life, even in the porn industry up until about the 1980s, according to Celebrity Health & Fitness, a website that tracks celebrity health, fitness and style.

Some blame it on the rise of skimpier bathing suits, low-riding clothes and the thong. Others say bare is sexier because it evokes little-girl sexuality. But one thing is certain, shaving is considered unhealthy, according to medical experts.

Whether you use razor blades, electric shavers, tweezers, waxing or depilatories, your most sensitive skin is brutalized in the process, health experts say. The tiny abrasions open the door to infections and other skin problems, according to the site.

The region is especially susceptible to staph infections, boils and abscesses and hair-follicle inflammation. Freshly shaved vaginas are also more susceptible to herpes infections, which much enter through the blood-stream.

Plus, it’s only a matter of days before itchy stubble re-emerges and the process needs to be started all over again.

Pubic hair, on the other hand, can actually prevent bacteria from reaching sensitive vaginal parts, and also cushions and protects the genitals. It’s no coincidence that pubic hair emerges when women enter child-bearing age.

The 40-year-old actress appeared on the Dr. Oz show to promote her new book, The Body Book: The Law of Hunger, the Science of Strength, and Other Ways to Love Your Amazing Body

American Apparel has a long history of provocative displays, usually involving women. It was sharply criticized for featuring semi-nude models who looked underage.

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