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Pussycat Doll Ashley Roberts Has Sinfully Fun Fragrance (photos!)

Ashley Roberts now has a scent to call her own. It’s fun and fabulous just like her.

Ashley Roberts is officially a brand. The ex-singer for all-girl group Pussycat Dolls launched her first fragrance “Ashley by Ashley Roberts” today (Mar. 12) and looked stunning doing it in a sexy yellow dress.

She joined the Pussycat Dolls in 1995 along with Nicole Scherzinger, Carmit Bachar, Jessica Sutta, Melody Thornton and Kimberly Wyatt.

Roberts was a veteran dancer and choreographer who had appeared in music videos by such artists as Counting Crows (“Accidentally in Love”), Josh Groban (“You Raise Me Up”), Jane’s Addiction (“True Nature”) and Pink (“Trouble”).

Ashley Roberts Sinfully Scented (Click Photos to Enlarge!)

She left the group in 2010 to start a solo music career. She did a round of reality shows in the UK before branching into fashion.

In March a year ago, Roberts was named Garnier’s new spokesmodel and face, repping for self-tannin spray, Ambre Solaire No Streak Bronzer.

Her latest foray, launched in London, is called “Ashley by Ashley Roberts.”

The 31-year-old performer describes it as “not too girly but not too masculine; it’s flirty and fun with a little bit of edge,” she says.

The “rich floral fragrance” is designed to capture Ashley’s “fun, fabulous and flirty’ personality,” and can be worn during the day or for a night out on the town.

Roberts also hopes to complement the scent with her own fashion line, following in the footsteps of former bandmate Nicole Scherzinger.

Scherzinger recently launched a fashion collection with online retailer Missguided.

Check out Ashley’s stunning photos and be sure to follow TheImproper on Twitter for the latest fashion news.

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