Soccer star Cristiano Ronaldo’s model girlfriend Irina Shayk is becoming a superstar in her own right. She’s captivating fans with her latest campaign for La Senza, the high end lingerie company.

Irina is just the latest in a string of celebrities who have modeled for the brand.

Among others are UK TV host Tess Daly, Hollyoaks star Gemma Atkinson, model Petra Nemcova and Emma Heming, who is married to actor Bruce Willis.

The Russian-born 24-year-old stripped down to show off some of the store’s sexy new designs, from sheer black lace underwear to bright pink, blue and white styles.

Her growing relationship with Ronaldo, who previously had bounced from woman to woman, has definitely raised her profile. Not that she lacked the goods as a model before she met him.

She and Ronaldo, who plays for Real Madrid, have been dating since January.

Since then, Irina has modeled for Italian lingerie brand Intimissimi and posed for a stunning photo shoot for the September issue of GQ magazine.

The latter, however, irked the gorgeous brunette and she said last month she is considering legal action against the publication after it featured images of her nude which she claimed had been airbrushed.

Irina may look so good in underwear because she says she likes the look herself.

“I think the power of seduction is within every woman, but I feel more sexy wearing lingerie,” she said.

Check out her photos to see what she means. Click to enlarge!