Supermodel Heidi Klum has embraced Lifetime’s “Project Runway” like a babe to her bosom — her bare bosom. She poses naked to help promote the show, which launches its ninth season next month.

A veteran of countless nude photo shoots, she artfully covers her private parts with an arm folded across her chest.

Click Heidi’s photo to see it full-size.

But she wears nothing but a short pink scarf and the words “Make It Work,” written down her arm.

“This is definitely sexier than past campaigns we’ve done for ‘Project Runway,'” says Klum. “I guest you could say ‘Hans and Franz’ are celebrating season nine!”

Hans and Franz? Is that what she calls her breasts?

Klum’s involvement in the show’s promotion is the brainchild of Lifetime general manager Nancy Dubuc, who is trying to re-engineer the network, best known for its tear-jerk, murder and misery Lifetime movies.

Dubuc wants to move away from the network’s “women in peril” image with more portrayals of women who are brazen, strong, confident and sexy, according to The Hollywood Reporter.

“Project Runway’s” celebrity guest judges will include Kim Kardashian, Malin Ackerman, Christina Ricci and “Avatar” hottie Zoe Saldana.

Klum, 38, has played a major role in the show as host, judge and executive producer since 2004. But in a stunning reveal she said her husband, UK singer Seal, has never bothered to watch the show.

“You know, my husband has never see an episode, what about that for a fun fact?” she told WWD magazine. “He’s come to the set, but he hasn’t watched an episode.”

Why should he when he can roll over in bed every morning and see her nude? Check out her photo to see what we mean.