The 30-second shot in black and white pans over Fox’s body clad only in black bra and panties from the fashion house’s upcoming collection. Fox, 23, stares seductively as the camera moves across her face and slowly, repeatedly up her body.
Fox replaced Victoria Beckham in October as the new face of Armani’s Women’s Underwear for Spring/Summer 2010 collection. The move comes as Armani moves to freshen the brand with younger models.
Fox will also model this year’s Armani Jeans collection.
Her first campaign for Arman was a series of photographs shot in Los Angeles by fashion photographers Mert Alas and Marcus Piggott, who also photographed Beckham.
“Megan is young and sexy and has a lot of spirit,” said the brand’s head, Giorgio Armani. The brand, he added, is “all about a youthful attitude, making her the perfect choice for the collections.”
The photos debuted this month on billboards in fashion centers such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.
Armani returned to the sports for its latest icon, soccer star Cristiano Ronaldo, who succeeds David Beckham. But, unlike the Beckhams, Fox and Ronaldo will not appear together.
Fox showcases Armani Jeans with a stripped-down look, Her hair is wet, her feet are bare and she’s wearing only a hint of make up in the come hither over-the-shoulder pose in a white oxford shirt and white skinny denim jeans.
Check out Megan’s photos. Click to supersize.