Selena Gomez has been slowly growing into a sexier, more sensual adult persona and hits full stride in her sexiest piece of work yet, her new fragrance commercial.

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Gomez’s perfume is all about feminine sexuality and she has no problem conveying that image in the finished product, which has been in the works since last December.

Set to her hit song “Love You Like A Love Song,” the 30-second spot features nothing but Selena buffeted by currents in purple-hued water. “I wanted it to look like I was swimming in my fragrance,” she said.

Check out Selena’s photos;
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Selena stood waist deep in water that was back-lit with pink and purple lighting to cast a cool glow on her glistening skin. The Maria Lucia Hohan dress accentuates her curves.

Her wet, tousled hair flows down her arched back, and her full lips and heavy eye makeup look totally seductive.

“The water is actually lit from underneath, so it made it look pink and purple, like the colors of the bottle,” Gomez told People. “I wanted it to look like I was swimming in my fragrance.”

She shot the first round of photos for her advertising campaign at Smashbox Studios in West Hollywood, Calif.

Gomez’s boyfriend Justin Bieber also released a scent last year the turned out to be one of the top selling perfumes of 2011. Called “Someday,” it was named “Fragrance of the Year” by fashion bible, Women’s Wear Daily.

Selena appealed to her fans last December for help naming and creating the new fragrance. Fans chose raspberry, chocolate and vanilla.

The scent hit stores last month. Check out the spot below.