H&M likes the indie singer’s style so much, it’s also incorporating a video of her singing “Blue Velvet” in the campaign.
She’ll be the face of the brand worldwide, according WWD. In addition to the autumn campaign, the 26-year-old singer will also rep a winter campaign.
Check out Lana’s photos; click to enlarge.
The look, of course, is pure ’60s L.A. film noir retro, which has become Del Rey’s signature personal style as well. She has described her look as “gangsta Nancy Sinatra.” after the famed ’60s singer and daughter of Frank Sinatra.
She’s also been compared to early Priscilla Presley around the time of her marriage to Elvis, according to the mag. She’s had a Mulberry bag named after her and moved up to the A-list with an invite to the fashion gala at the Metropolitan Museum of Art.
“The mood is very L.A. noir,” said Donald Schneider, H&M’s creative director. “It’s inspired by our fall collection.”
Photographers Inez van Lamsweerde and Vinoodh Matadin were behind the lens to shoot Del Rey in a pale pink angora blend sweater, to printed leggings and a tweed biker jacket.
She wears mini-dresses and long “ironed” hair a la Ali McGraw in “Love Story.”
Del Rey’s cover of “Blue Velvet” will be released on the company’s Web site on Sept. 19. Edited versions will be used as TV commercials, the company said.