Paris Hilton, who pioneered reality television while Kim Kardashian was still doing sex tapes, fell out of favor with the public almost everywhere after a massive case of media over-exposure. But she’s still hot…in Russia.

The fetching 31-year old heiress to the Hilton hotels fortune, appears in a photo spread for GQ’s Russian edition. And, frankly, she’s sizzles just like old times.

Hilton rose to public attention as a teen debutante in New York after she was featured in a magazine interview at 16. She was one of a number of rising rich kids, who were famous simply for being famous. She was hailed as “New York’s leading ‘It Girl'” in 2001 by The New York Post.

Check out Paris’ photos; click to enlarge.

Her rising notoriety paved the way for her 2003 reality show “The Simple Life,” with Nicole Ritchie. It’s debut drew 13 million viewers, dwarfing anything Kardashian has ever done.

A sex tape soon followed with then-boyfriend Rick Solomon. It blasted her into the celebrity stratosphere

Hilton, a high-school dropout who later got a GED, was featured just about everywhere. By the mid-2000s, however, her welcome was wearing thin. The New York Daily News and the Associated Press stopped covering her because of her over exposure.

Her fame had just about run its course when her 2011 reality show “The World According to Paris” flopped. She’s tried just about every entertainment profession, from singing and acting to disc jockeying. Her efforts were all lampooned.

As for her movie career, she had bit parts in “Zoolander,” (2001) “Wonderland” and “The Cat in the Hat” (both 2003). Her only lead role was in horror movie “Nine Lives.” It went straight to video. She reportedly will appear as herself in Sofia Coppola’s “The Bling Ring,” due out later this year.

These days she bills herself as a businesswoman, socialite and fashion designer. Believe it or not, Hilton owns 55 Paris Hilton retail stores worldwide and sells 17 different products–t-shirts, shoes, fragrances, handbags and watches–under her name. She earns over $10 million a year, not that she needs the money.

She’s said to be worth $100 million, according to celebritynetworth. Now that’s hot. Check out her photos.