Emma Watson, identified as a precocious, somewhat frumpy wizard in a decade of “Harry Potter” films, has blossomed into one of fashion’s freshest faces. Her allure and sexually were captured in behind-the-scenes photos of a recent shoot for cosmetics brand Lancome.

Watson’s first photo spread for the brand’s Rouge In Love lipstick line were somewhat disappointing when they were first released last year. But they were just test shots.

She flowered in the real campaign and has only gotten better in the latest photos from her new campaign for Lancome’s Spring Summer 2013 collection called “In Love.” The line features vibrant tones, neon and pastels. The collection goes on sale nationwide in January 2013.

Emma’s favorite? The khol eyeliner in Jade Crush.

Check out her behind the scenes photos and click here to follow TheImproper on Twitter for all the latest Emma Watson updates.

Emma Watson Vibrant, Sensual for Lancome