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Taylor Swift Gets Her Kicks From New Keds Shoe Line (photos!)

Keith Girard
Taylor Swift’s wholesome image is captured, again, in her new spring campaign for Keds sneakers. She has her own line of the brand’s iconic Champion sneaker that Swift wore as a little kid and still wears today. “I had a pair of white Keds I wore everywhere,” Taylor told Teen Vogue. “It was a nostalgic feeling when they asked me to be the inspiration for the collection. It’s cool to be part of something with such a legacy.”...
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Justin Bieber Follows Nose; Debuts Teasers for New Scent (watch!)

Keith Girard
Justin Bieber thinks he knows a market when he sees one. But will teen and tween beliebers go for yet another perfume from his budding brand empire. If they want to be his girlfriend they will That’s the name of his new scent, a follow up to the scent he launched last year called “Someday.” His second scent for girls broke sales records when it was introduced in June 2011, earning $3 million in just three weeks at Macy’s. it comes as no surprise the pop sensation will be honored at this year’s ceremony....
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Lana Del Rey Debuts ‘Burning Desire’ at Jaguar Launch (photos)

Keith Girard
Lana Del Rey launched her second big brand deal at Musée Rodin in Paris yesterday (Sept. 27). She introduced the new Jaguar F-Type sports car at a swank coming out party that included her debut of a new song. The tune, “Burning Desire,” purportedly inspired by the car, will be one of eight new tracks on her amped up Born to Die album, “The Paradise Edition.” “Burning Desire” will also be used as the soundtrack for a short film starring Golden Globe nominee and Emmy Award winning actor Damian Lewis. Jaguar is creating the short in association with Ridley Scott Associates, the production arm of the noted sci-fi director....
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Madonna perfume ad, TheImproper.com

Madonna’s a Bad Girl in New Perfume Ad (watch!)

Keith Girard
Madonna has never hesitated to blur the line between commercialism and her music, and she did just that with the lastest commercial for her new fragrance, “Truth or Dare by Madonna. The commercial is in the same style as her “Girl Gone Wild” video, down to the black-and-white filming and blurred dream-like imaging. The Material Girl’s 12th studio album, MDNA, is expected to debut at No. 1 on the pop charts when it’s released on Monday (Apr. 2),...
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