Jobs perches on a very high pedestal as one of the most creative minds of the late 20th and early 21st centuries.
As such, he’s revered for his accomplishments. But behind such innovations as the Macintosh computer, the iPhone and the iPad, lies a man with all the personal flaws that make up the human condition.
The new trailer from Universal only provides a fleeting glimpse of Fassbinder in action. Jobs is shown standing regally on a stage before an audience, likely eager to see his latest product, basking in adulation.
It points to a movie that may not delve much beyond the myth to discover the real man. But the voice over, at least, suggests Jobs overwhelming ego might be in play.
In one exchange, Seth Rogan, playing his partner and Apple co-founder Steve Wosnicak, questions exactly what Jobs brings to the table. “You can’t write code; You are not an engineer. What do you do?” he asks.
“The musicians play the instruments,” Jobs replies. “And I play the orchestra.”
Academy Award winner Danny Boyle directed the picture and another Academy Award winner, Aaron Sorkin, wrote the script based on Walter Isaacson’s best-selling biography.
Kate Winslet stars as Joanna Hoffman, former marketing chief of Macintosh and Jeff Daniels stars as former Apple CEO John Sculley.
Katherine Waterston plays Jobs’ ex-girlfriend Chrisann Brennan, and Michael Stuhlbarg and Andy Hertzfeld are original members of the Apple Macintosh development team.
Jobs died in 2011 after a long, and for the most part secret, battle with pancreatic cancer. The iPhone 4S was introduced the same month as his death.
Among other innovations, it introduced Siri, a virtual assistant capable of answering questions through voice recognition.
It capped his long career during which product innovations were almost outweighed by his intransigence. His failure to see the value of licensing his software operating system nearly wrecked his company. The move vaulted Microsoft into the No. 1 market leader in personal computers.
Jobs was forced out of the company in 1985. But he returned and brought Apple back from near bankruptcy through a series of stunning product innovations, including iTunes, a disruptive technology that upended the music industry.
The movie only covers the launch of Apple’s first three products and ends in 1998 with the launch of probably it’s most successful, the iMac.
The movie hits theaters in October on the fourth anniversary of Jobs’ death.
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