Robert Pattinson, Kristen Stewart and Taylor Lautner are getting a preview of their star power, with five days still to go before the premier of “New Moon,” the latest in the “Twilight” vampire franchise. The movie has shattered records for ticket pre-sales, according to online ticket outlet Fandango.
“For many fans, it’s clearly the year’s most anticipated film event,” says Fandango Chief Operating Officer Rick Butler.
“Ever since tickets went on sale on August 31, it’s been among our top five weekly ticket-sellers, as New Moon has a strong pull on audiences. We’re seeing a higher-than-usual number of tickets per transaction for this film, suggesting that moviegoers will show up en masse at theaters this weekend with their friends and family.”
The new record for fastest-selling film in Fandango’s 10 year history was set Saturday night, Nov. 14, shortly after 8:00 p.m. “New Moon” (2009) became the top seller followed by “Star Wars: Episode III – Revenge of the Sith” (2005), “Harry Potter and the Half-Blood Prince” (2009), “The Dark Knight” (2008) and “Twilight (2008).
The latest chapter of The Twilight Saga currently accounts for 86 percent of weekly ticket sales on Fandango, the nation’s leading movie ticketing destination.
Thousands of Thursday night midnight showtimes for New Moon are already sold out across the country, from Albany, Georgia to Yuba City, Calif. Yet New Moon tickets continue to be available.
To meet the fan demand, the nation’s top theater owners are regularly posting brand new showtimes on additional screens.
Fandango surveyed more than 2,000 New Moon ticket-buyers and here’s what they had to say:
- 98 percent say the action in New Moon looks better than the action in “Twilight.”
- 72 percent plan to see the movie with a group of three friends or more.
- 52 percent of survey respondents say they dream about vampires.
- 22 percent of the audience will be mothers and daughters who plan to see “New Moon” together.
- 10% plan to show up at the theater in costume, dressed as characters from the saga.
Fandango is also offering exclusive limited edition “New Moon” gift cards (featuring images of Edward & Bella, Jacob & The Wolf Pack and other characters), redeemable for any movie on www.fandango.com. Get the details at Twilightgifts.