Megan Fox’s eyes have it. She turns on the sultry glamour for Armani’s Christmas cosmetics campaign in a new photo shoot that focuses solely on her body… above the shoulders.

Fox is best associated with the Italian brand for her scintillating photos stripped down to skivvies for Armani’s underwear line.

Pop singer Rihanna, just named the World’s sexiest woman by Esquire magazine, has since taken over that role.

She also follows in the footsteps of Victoria and David Beckham.

But Megan appears to be too hot for Armani to cut loose just yet, like yesterday’s news.

Check out Megan’s photos; click to enlarge.

And, now we know why.

Fox, 25, has an exotic, naturally beautiful face that reflects Hollywood’s Golden Age of glamour in the photos.

The make-up is from the Italian designer’s 1930s-inspired Madre Perla (Mother Pearl) make-up range, the brand said in a statement.

Her best features are her mesmerizing blue eyes, highlighted by metallic silver and blue make up, and her lush full lips, painted in dark shades of red.

Fox is currently working on a new Judd Apatow film “This Is 40,” which also stars Chris O’Dowd and Jason Segal.