Taylor Kitsch and his trusty confederates on Mars will get a lift from the Super Bowl. Disney is hyping the sci-fi feature with a ticket giveaway to next year’s big game.
Kitsch plays protagonist John Carter, a weary Confederate Civil War captain, who is mysteriously transported to Mars. He finds a decaying civilization deep in the throes of civil strife. The planet, which the natives call “Barsoom,” is dying as its oceans evaporate and its atmosphere dissipates.
Disney has a lot riding on the Edgar Rice Burroughs fantasy, which hits theaters March 9. Would you believe $250 million? The story was huge when it debuted as “A Princess of Mars,” a serial novel. Unfortunately, that was in 1912.
But Burroughs also wrote a series of books on jungle cat named Tarzan and look how well that’s translated to the big screen. Andrew Stanton is directing. It’s his first live action film. But he crafted a couple of animated classics, “Finding Nemo” and “WALL-E” so hopes are high he’ll pull this off.
Disney is leaving no stone unturned in its promotional effort. The collaboration with the NFL will give Super Bowl viewers a chance to win two tickets to Super Bowl XLVII next year in New Orleans. All they have to do is look for the ad during Super Bowl XLVI, Sunday, Feb. 5.
During the 30-second spot, a code will be revealed. Viewers can then go to NFL.com/JohnCarter and enter the code to be entered in the sweepstakes.
The trip includes a 5-day/4-night trip for the winner and guest to attend the game, two tickets to Super Bowl XLVII and access to Game Day hospitality at the stadium. The details are on the Web site.
In the meantime, check out the newly released teaser showing the NFL promotion.