Country music phenom Taylor Swift’s new CoverGirl deal puts well down the road to becoming not just a musical artist, but major brand. Get ready for the next music, fashion and film juggernaut.
Although just 20, Swift has already won the highest country music honor; has a movie to her credit opposite Twilight hottie Taylor Lautner.
Now she joins A-List celebs Rihanna, Drew Barrymore and Ellen DeGeneres, who also fronted for CoverGirl.
The deal also puts Swift in the same league as Miley Cyrus, although not quite the same level.
The Hannah Montana star is still far and away the leading teen brand-maker, with music, movies, television and fashion deals.
Swift will rep for the “easy, breezy, beautiful” line’s new luxury collection, a rep for CoverGirl confirmed. No names have been announced for the new line.
“I am so excited to become the next CoverGirl,” Taylor said in a statement.
“I have admired many of the CoverGirls since I was a little girl… great artists and actresses who are confident and still themselves.
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“It’s like a dream come true to be a part of the future of CoverGirl,” she said.
Ads are expected to roll out in January 2011 along with the new line.
Taylor, meanwhile, is still touring. Her “Fearless” tour is currently cris-crossing the country.
Swift told Teen Vogue last year that she’s the kind of person who believes everything happens for a reason.
This time money may be the biggest. But the deal also cements Swift as a star who transcends country music.