Rihanna is leading a new campaign for Body Lava luminizers from Fenty Beauty. She posted stunning images of herself and a new video that captures her mesmerizing beauty and sensuality.
The 31-year-old singer was already a top-selling music artist when she decided to break into fashion in 2011.
She was picked to be the new body for Emporio Armani’s underwear. She followed racy actress Megan Fox, who had been paired with soccer hottie Cristiano Ronaldo the previous year.
Before Fox and Ronaldo, the brand was represented by soccer star David Beckham and wife Victoria. Rihanna brought something to the campaign that none of the others had– a bootie to die for.
Rihanna stripped down and donned a short blond wig.
While Armani was her breakout campaign, she’d previously done work for Cover Girl cosmetics in 2007, and repped for both Nivea and Vita Coco brand, a coconut water popular with celebrities.
In her second Armani campaign the following year, Rihanna went with a more natural look. Her hair is straight, dark and just past her shoulders.
Her love affair with fashion heated up with Balmain’s spring 2014 campaign. The French fashion label ensconced her in denim and a pink-and-white oriental-inspired frock.
The singer capitalized off her 2011 Armani exposure by releasing her own fragrance Reb’l Fleur. It was a test of her marketing power and her fashion sense and she scored on both counts.
The perfume reportedly grossed $80 million in the first year following its release, according to Rolling Stone. She went on to release three other fragrances.
She established her own brand, Fenty Beauty under LVMH’s Kendo Brands in 2017. It included a full range of cosmetics, including foundations, highlighters, bronzers, blush compacts, lip glosses and blotting sheets.
Last year, she expanded her brand with the launch of “Savage X Fenty” lingerie.
She’s is now a fixture on the fashion scene. She won praise for her Fenty show at New York Fashion Week. Hers was one of the only shows that featured models in a variety of shapes and sizes, including pregnant model Slick Woods wearing a cut-out bodysuit.
In her latest move, she’s bringing back Fenty Beauty Body Lava luminizers. She’s featured in the campaign wearing her “Trophy Wife” shade. The product also comes in two other shades: “Who Needs Clothes” and “Brown Sugar.”
Photographed by Dennis Leupold, Rihanna is the epitome of all three. She glows along with her tiny metallic gold dress. Jahleel Weaver styled the shoot with makeup by Priscilla Ono and hair by Yusef.
Check out the video below.