Breitbart’s ‘promotion of alt-right’ views has caused hundreds of advertisers to flee. President Trump’s Chief White House Counsel Steve Bannon is the architect behind site. (Photo: Getty)
Breitbart, the hard-right news service once headed by White House Chief Counsel Steve Bannon, is facing an advertiser exodus in the face of growing opposition to the site’s promotion of racist and misogynistic content. More than 800 advertisers worldwide have abandoned the site, according to reports.
Under Bannon’s tenure the Web site frequently published stories that promoted the so-called “alt-right,” the conservative movement associated with the Ku Klux Klan, neo-Nazis and other far-right hate groups.
A group called “Sleeping Giants,” which is organizing efforts to call attention to Breitbart’s content, told London’s Independent newspaper that 818 companies have pledged to pull their advertising from the site.
Cereal maker Kelloggs became one of the first companies to pull their ads from the hard-right propaganda outlet in November.
The maker of such well-known cereals as Corn Flakes, Raisin Bran and Rice Krispies cited Breitbart’s promotion of racist, anti-Semitic, and misogynistic content as the reason for the move.
Allstate and Warby Parker and third-party ad marketer AppNexus Inc. also blacklisted Breitbart for violating its hate-speech rules.
Since then, they have been joined by such well-known companies as BMW, Visa, T-Mobile, Nordstrom and Lufthansa.
Lufthansa said Breitbart’s “violent, sexist, extremist and radical political content” were the reasons behind its decision.
Also among the list of advertisers are two Canadian universities.
Others are likely to follow after Trump threatened to pull federal funds from the University of California, Berkeley, over protests that blocked a speech by Breitbart editor Milo Yiannopoulos.
Campaigners are confident the backlash is snowballing, according to The Independent.
SumOfUs, another group leading a boycott campaign is targeting third-party ad agencies like Amazon and Google. Both run their own ad networks.
“If Google stops engaging with Breitbart that would be a really big step as a lot of advertising wouldn’t appear on the site,” Emma Pullman, lead campaign strategist for SumOfUs told the British newspaper.
More than 300,000 people have signed a petition urging Amazon to stop doing business with the Web site.
Check out a full list of the advertisers who have joined the boycott below.
| Full List of Advertisers Who Have Blacklisted Breitbart | ||
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3M AAA SoCal AAAS AARP ABA English Academy Of Art Accountemps ACE Rental Car Acronis Act-On Software AD Ticket Adsterra Network Air Arabia Air Baltic Air Corsica Airfare Watchdog Ajilon Aktivferien.com Alcantara All Clear Travel All Nippon Airways Allianz Hilft Allstate (Confirmed by @nreville) Alzheimer’s Association American Gem Society American House American Mattress American Sentinel Amoeba Music Amped Wireless Ancestry.com Angestellte – Swiss Employees Association Anna Maria College Annie Selke Annuities HQ App Neta AptDeco Aqua Carpatica Aquanation Australia Arden University Ariat Artfire Artsy Artsy Couture AS Adventure AskNicely Aspen Woolf Atticus Digital Audi Australian Museum Autodesk Avalara Avast Software Aveda Avis AVisa UK Avora Avvo Awwwards Azul Systems B&H Photo & Video Babbel Bai Ballard Designs Baloise Group Bang + Olufsen Barmer Presse Barnet & Southgate Bartec Pixavi Bas Bleu Books Basier Katonalbank Bed Bath and Beyond Bellabeat Bellevue Honda Bellroy Berklee School Of Music Berner Fachhochschule (Advanced Technical College Of Bern) betabrand Beyond20 Bibloo Bid On This Biella Schweiz Big Y Fly Company Biossance Black and Decker Blackbaud Blick Art Blowfish for Hangovers Blue Shield Of California Blue Sky Fibers Blue Sound Hifi BMW Boat Owners Association of the United States Bob’s Red Mill Body Art Forms Bol.com Duo Security First Western Trust |
Goretex Grammarly Granta Magazine Greely Nissan Green Biz Greenhouse Software Greenpeace Greenpeace GSK Deutchland Guava Family Guerlain Guild Mortgage Gusto Guthrie Theater H&R Block Hack Reactor Häfele UK Handelsblatt Global Hanna Anderson Harmoney NZ Harper Travel Harrison’s Carpet New Zealand Harry & David Harry Rosen Inc. Harry’s Harvard Business School Online Harvey’s Point Headline Shirts Health Grades HEKS Helcim Hello Sign Helo Sauna HEMA Iams Jasper’s SF Jump Cloud MySkirent
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PlayVOD Plum Guide PODS Porter Airlines Post Schweiz Postmates Power Scout Inc. Preventure Print Ninja PROBAR Proviz Prowly.com PSD Bankengruppe Pure For Men Purgatory Resort Queens University Belfast Queensland University Of Technology Quinn NYC Raddish Kids Radmo Car Mount Rapid Release Technology Raven Tools RDI Online Learning Real Pro Systems Realtor.com Red Coach USA Reeves College REI Selexion StudyInterActive The Red Cross Germany TickPick |