She seems to be drifting into Goth themes ahead of the launch of her new self-titled album.
She recently posed for the Italian edition of Glamour magazine wearing multi-layered clothes in monochrome colors against another seemingly medieval background.
The video also features husband Chad Kroeger, who morphs into himself from an elderly gardener and strums a six-string. The once divorced singer wed Kroeger over the summer.
The song is a rock ballad about ending a relationship and all the baggage that goes with it.
Check out the video below, her photos and keep abreast of all the latest music news by following TheImproper on Twitter.
Footnote: Look for the album to be released in November, according to her label.
|Avril Lavigne Goes Gothic Chic in Glamour (Click Photos to Enlarge)